Aims and Objectives

Some of the key Aims for the 2010 SPLASH Festival are:

To enhance its reputation as a Watersport / Beach Festival, once again marketing Nelson Mandela Bay as the Watersport Capital of Africa.
Broaden the emphasis on Family Activities and Entertainment
Ensure a full spectrum of Mixed Cultural Activities
Enhance the range of stalls & products available and maintain a high standard of hand crafted products
To attract tourists to our city and extend our tourism season
To be an Icon Festival in South Africa
Continue its support of fundraising for Community based Charities
Provide Sponsors with effective exposure and good return on investment
Provide working opportunities for local service providers and a platform for entrepreneurs to sell their products

Some of the set Objectives for the 2010 SPLASH Festival and perceived benefits to our City are:

To make Nelson Mandela Bay the obvious choice for visitors seeking fun and special events
To ensure that the events command a “WOW ” factor and encourage visitors to return again and become regular visitors to our city
To entice visitors to spend an extended stay in Nelson Mandela Bay; especially by our interaction and co-ordinated efforts with the Ironman Event, held the previous weekend, and the SA Longboard Surfing Championships, together with the World Inflatable Boat Champs the week following the SPLASH Festival
To promote Nelson Mandela Bay as a safe, value for money holiday destination with impressive tourism assets
To showcase Nelson Mandela Bay, its venues and abilities to host major events
To create attractive opportunities wherever feasible and possible
To encourage children to participate in our proposed events
Make effective use of opportunities to benefit from the Media coverage that a Festival of this size attracts
To assist the city in maximizing the impact on local guest houses for accommodation.
To promote the Culture of the city and the region.